We hear this a lot… Growing up this often was taught as a contradiction. Nothing good can be cheap… Nothing cheap can be good, right? Wrong. The problem is the word. And you see that word avoided out in marketing everywhere. Very few businesses will use the word ‘cheap’. Instead, they hang on ‘inexpensive’, ‘affordable’, ‘reasonably priced’ – yadda, yadda – Anything to … [Read more...]